Marketing is more than advertising. Marketing is targeting and integrating opportunities to present your products and services to the right clientele.

Marketing is not a luxury. It is a necessity for every business, every entrepreneur and every company – no matter how big or small- interested in growth and opportunity.

Here are 5 easy and powerful tips to help you build a better business!

Tip 1

Define your ideal client and be willing to release clients that drain your energy.  I know that’s probably a scary thing and some of you have heard me say this before, it’s really important in the world of business that you spend your time and energy focused on what you desire, not what you don’t. And clients that are less than your ideal client, clients that drain your energy and deplete you, are clients you don’t want.

In this dynamic universe, you only have a certain amount of space and if you’re busy working with the wrong clients, you don’t have space for the right ones.

Tip 2

Focus on what you provide, not what you charge.  I have to say this one again in capital letters.  FOCUS ON WHAT YOU PROVIDE, NOT WHAT YOU CHARGE. Base what you charge on what you feel you’re worth, what your value is. 

Tip 3

Build relationships with supportive businesses.

When you have a relationship with supportive businesses, you help each other.  You share clientele and you attract people who already know something positive about you – and that’s a great way to build your business!

Tip 4

Create a simple business marketing plan.

• Describe your business in a way that makes it viable in the market place.
• Determine your personal reason for establishing your business.
• Define what you provide your clients
• Define what makes you unique. 
• What focus will your company have? 
• How do you know you’ll be meeting your customer’s needs and wants? 
• How will you be able to tell? 
• Why will you be wildly successful?
• Define your company mission statement in ten words or less.

No matter what you do, this simple structure is adaptable and will work for you. To do it properly you’ll need time; don’t rush the process you want to establish a foundation that honors who you are and what you desire.

Tip 5

Have a vision.

Determine what you want your business to be and then reinforce that desire. To reinforce your desire with feng shui, write your intention on a beautiful piece of stationery. Then fold your intention and bury it in the soil of a potted plant. Every time you water the plant imagine that you are watering, nurturing your intention and as you do, your intention grows and supports your business.

Don’t let the simplicity of these 5 tips fool you!

To learn more Feng Shui tips, listen to my podcast here.

© 2010 Harmony Life, LLC by Laurie Bornstein

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Feng Shui Teacher, Designer and Entrepreneur Laurie Bornstein, is the author and creator of ‘Feng Shui Lifestyle’, her FREE monthly ezine filled with Feng Shui and Lifestyle Marketing articles and tips, empowering and inspiring you to live and work in comfort, balance and harmony.

Visit www.harmonylifedesign.com to learn more.

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